May 28, 2025
Jan Jaap Minnema, a seasoned Fraser Yachts broker with 25 years of experience, took part in the “Broking for Gold” panel at Superyacht Investor London 2025 on March 25–26, 2025—an event that brought together over 200 yacht dealmakers including brokers, shipyards, financiers, insurers, and legal experts.
Panelists tackled topics across the brokerage spectrum—from the broker’s pivotal role in new-build projects to closing gaps between buyers and sellers. They even explored whether stagflation poses a genuine threat to the brokerage market, and considered how to improve collaboration between brokers and the wider industry.
Jan Jaap also stressed the importance of working with trusted, reliable, and experienced brokers:
“People get badly advised, end up with boats that aren’t right for them, get disappointed, and leave yachting entirely. These vessels exist purely for pleasure—so the experience should be a good one.”
Market pressures and stagflation concerns: While the panel discussed the possibility of stagflation in yacht brokerage, key voices emphasised resilience in market segments—even as geopolitical and economic shifts reverberate through luxury sectors
Professionalization debate: The notion of introducing formal qualifications for yacht brokers was raised, suggesting a future where standardized credentials could raise industry-wide trust and service quality.
Magic wand scenarios: Brokers shared candid reflections on what they'd change—citing pain points such as fragmented data systems, inefficient standard practices, and inconsistent commission structures.
Broker “superpowers”: At the top of the list? Deep market intelligence, negotiation finesse, and the ability to translate technical specifications into clear advice for clients.
At the Superyacht Investor London 2025 event, Jan Jaap and his fellow panelists literally and figuratively chartered a course for the brokerage industry’s future. Their reflections underscored how brokers today are far more than salespeople—they are guides, analysts, advisors, and, in essence, pleasure‑maximizers for discerning clients.
