Selling Your Yacht
Your Exit Strategy

Item: 60m Paloma Classic Yacht
Rating: 5
Author: Private Seller

Selling a yacht successfully starts with understanding its true market position.
JJ provides an honest valuation based on comparable sales, current demand, and what buyers are looking for right now. He outlines the best pricing strategy and the most effective route to market, giving owners a clear plan from day one.

Leverage JJ's decades of experience in yacht sales to secure the best deal for your vessel. With a proven track record in representing both buyers and sellers, JJ can skilfully guide you through contract negotiations, legal dealings, and other complexities involved in the buying process.

From custom Dutch builds to off-market finds in Asia, every transaction is shaped by the client, not the conventions.

Markets shift. Buyer behaviour evolves. But the fundamentals stay the same: timing, clarity, and knowing exactly who to call from buyer to seller, shipyards and designers.

From custom Dutch builds to off-market finds in Asia, every transaction is shaped by the client, not the conventions.

Markets shift. Buyer behaviour evolves. But the fundamentals stay the same: timing, clarity, and knowing exactly who to call from buyer to seller, shipyards and designers.

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The Process

Preparing the yacht

Before approaching buyers, we review what needs attention so the yacht can be shown confidently. This may include:

updated technical files
photography or video
maintenance items worth completing
crew readiness
small details that reassure a buyer early on

The aim is simple: make the yacht easy to understand from the first conversation.

Market positioning

Every yacht sits differently within the market. Rather than relying on broad estimates, the pricing approach is built on:

comparable yachts currently for sale
the build year and specification
yard reputation
current demand in the segment
likely buyer profiles

This creates a clear framework so the yacht enters the market with purpose, not guesswork.

Managing enquiries

Once the yacht is presented, I handle all communication with interested parties. This includes:

filtering legitimate enquiries
coordinating access for visits or inspections
managing documentation requests
addressing technical questions
keeping the process organised and professional

This ensures you only spend time on buyers who have real intent.

Negotiation and progression

When an offer is made, JJ oversees the steps that move the deal forward:

conditions and timelines
contract discussions
handling specialists and surveyors
coordinating sea trials
ensuring obligations are clear to both sides

The focus is keeping progression steady and avoiding unnecessary delays.

SEE FULL SALES RECORD

“There’s a lot of noise in the market. My role is to help clients tune into what matters. Pricing, timing, and finding the right buyer without drama.”

Jan-Jaap Minnema

Bespoke Marketing

Owners who decide to sell their yacht require more than a listing; they require a strategy tailored to their world: discreet introductions, curated storytelling, and access to a network where trust carries more weight than advertising.

From private capital groups and family offices to experienced yacht owners expanding their fleets, our bespoke approach ensures your yacht reaches the right audience without compromise.

Fully refitted in 2018/20, sold just three months after listing.

2025

Willow House

Fully refitted in 2018/20, sold just three months after listing.

Press & Events

Visibility matters, but so does context. A yacht should appear in the right pages and the right conversations.

Invitations to discreet private showcases, yacht club gatherings, and international shows such as Monaco and Fort Lauderdale, where family offices, advisors, and principals connect.

Placement in the most respected luxury, lifestyle, and finance publications through Fraser Yachts.

Visibility matters, but so does context.

A yacht should appear in the right pages and the right conversations.

Invitations to discreet private showcases, yacht club gatherings, and international shows such as Monaco and Fort Lauderdale, where family offices, advisors, and principals connect.

Placement in the most respected luxury, lifestyle, and finance publications through Fraser Yachts.

Visibility matters, but so does context. A yacht should appear in the right pages and the right conversations.

Invitations to discreet private showcases, yacht club gatherings, and international shows such as Monaco and Fort Lauderdale, where family offices, advisors, and principals connect.

Placement in the most respected luxury, lifestyle, and finance publications through Fraser yachts.

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Editorial Storytelling

High-impact photography, cinematic walkthroughs, and brochures that reflect the cultural gravitas of the yacht, aligning her with art, architecture, and heritage rather than generic sales language.

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